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Businesses need to be able to manage leads properly in order to know they're getting a good return on their investment. Without a proper lead management system, it's impossible to know for sure if your marketing efforts are performing well or wasting money. By optimizing your lead management system, it will become easier to track calls, deliver timely emails to leads, set up sales pipelines, nuture leads, and develop proper salesman/lead communication flow. A well-optimized lead management system will be able to perform all these tasks from within one interface. Create an optimized lead management system at marketingoptimizer.com and see how it can improve your entire marketing process.